Social listening in Perth — real insights, local context
Freshdealroute monitors mentions, sentiment and emerging trends across Instagram, Facebook, TikTok, LinkedIn and forums to give Perth brands timely, actionable intelligence.
- Realtime alerts for reputation risks
- Competitor benchmarking for WA market
- Campaign lift and influencer monitoring
Snapshot
Overview — what social listening delivers
From brand health tracking to crisis detection and campaign measurement, our listening services focus on actionable outputs: alerts, tagged insights, trend reports and recommended responses tailored to Perth and national audiences.
Core features
Mentions & context
Wide coverage including hashtags, comments, reviews, and public groups with contextual tagging for intent and sentiment.
Sentiment & emotion
Machine-assisted sentiment with manual calibration to reduce noise and surface emotionally-relevant content.
Influencer & trend spotting
Identify local micro-influencers, emerging hashtags, and trending conversations to inform creative and media planning.
How we work
- Discovery & keyword definition — localised for Perth WA
- Stream setup & baseline reporting
- Alerts, tagging and triage
- Monthly insights and campaign evaluation
Perth retail case study
A mid-sized retailer used listening to detect a product issue, enabling a corrective campaign and reducing negative mentions by 72% within two weeks.
- Issue detected via spikes in mentions
- Influencer amplification managed within 24 hours
- Sales impact assessed through uplift modelling
FAQ
Local insights for Perth teams
Speak with our social intelligence team to tailor monitoring to your brand, products and competitors in Western Australia.