LinkedIn strategy

LinkedIn B2B leads — Australia-focused

Target decision-makers across Australian industries with tailored LinkedIn content, profile optimisation, outreach cadences, and targeted ad campaigns.

Proven for SaaS, Professional Services, and B2B marketplaces.

Quick facts

  • Focus: LinkedIn organic & paid lead generation (AU)
  • Core services: Profile optimisation, thought leadership, outreach, ads
  • Average CPL: Competitive within AU B2B benchmarks
LinkedIn outreach

Our approach

We combine market mapping, ICP refinement, and message testing to create campaigns that open conversations. Everything is measured: response rate, qualified meetings, pipeline value.

  • Discovery & ICP
  • Profile & page optimisation
  • Content calendar & thought leadership
  • Targeted outreach & ad funnels
Request case study

Services

Profile optimisation
Profile & Page Optimisation

Convert visitors with clear positioning, headline, banner and lead magnets tuned for AU audiences.

Outbound outreach
Outbound Outreach

Sequence design, multi-touch cadences and inbox engagement to convert connections into meetings.

LinkedIn ads
LinkedIn Ads & Funnels

Targeted account-based campaigns and conversion-focused ad funnels for lead capture.

Selected case studies

SaaS provider — 3x meetings in 8 weeks

Targeted outreach + optimised thought leadership increased qualified demos and reduced CPL.

Case study SaaS
Professional services — 18 warm leads

Account-based campaigns and personalised messages produced high-quality proposals.

Case study services

FAQ

We start with competitor mapping, ICP validation and an initial pilot to gather response metrics before full rollout.

Yes — we manage campaigns and optimise for lead quality; ad budgets remain client-controlled and transparent.

SaaS, Professional Services, FinTech, HR tech and B2B marketplaces — our methods adapt to any B2B vertical in AU.

Team & lead

Head of LinkedIn
Ava Mitchell — Head of LinkedIn

Ava specialises in B2B content strategy and outreach with a strong track record across Australian and APAC markets.

Pricing guide

Package Includes AU$ / month (est.)
Pilot ICP, 2-week outreach pilot, reporting 3,500–5,000
Growth Profile, content, outreach, ads 6,500–11,000
Enterprise ABM, integrated ads, dedicated strategist Custom

Ready to generate B2B meetings?

We focus on measurable outcomes and clear handoffs to your sales team.