SMM coaching — Melbourne
Practical social media coaching for founders, marketing teams and agencies. Learn systems for Instagram, Facebook Ads, LinkedIn and TikTok that drive measurable results.
Sessions available in-person (Melbourne CBD) and remote.
Quick facts
- Format: 1:1 coaching, small groups, workshops
- Duration: 2–12 weeks programs or single-day workshops
- Focus: strategy, content systems, paid social, analytics
- Suitable for startups, SMEs and in-house teams
Want a custom plan? Contact us with your current channels and goals for a tailored quote.
What we teach
Each coaching track blends strategy with hands-on practice: audience mapping, content pillars, copy frameworks, calendar systems, growth loops, ad setup and interpretation of results. We give templates and live feedback so teams leave able to execute consistently.
- Channel selection & prioritisation
- Content batching and workflows
- Paid media fundamentals and optimisation
- Reporting frameworks for stakeholders
Coaching packages
Weekly 60-minute sessions, templates for content calendar, IG profile optimisation, ad basics and KPI setup. Ideal for solo founders and small teams.
Bi-weekly coaching, paid social planning, creative testing playbook, and campaign review. Includes 1 bespoke ad creative brief and reporting dashboard.
Full-day intensive for up to 10 participants: playbooks, hands-on creative labs, ad account audit and action plan. Includes follow-up 60-minute review.
Case studies
Salon chain — IG growth
+48% bookings from organic content in 10 weeks
B2B SaaS — LinkedIn
Pipeline uplift via tailored outreach and content
Retail brand — Paid social
ROAS improvements through creative tests
What clients say
J. Harper, Founder
"Practical, clear and results-driven. Our team left with a content system we actually used."
Marketing Lead — Retail
"Freshdealroute's workshop helped us structure ad tests and improve creative iteration within weeks."
Common questions
Yes — we coach teams to own channels and hand over playbooks and templates for long-term use.
Sessions are recorded on request; templates and checklists are always provided.
We provide step-by-step guidance and an audit; hands-on setup can be part of the Growth package.