Facebook & Instagram Ads for Australian businesses

Targeted campaigns, performance optimisation and creative testing tailored to Australian audiences — from Sydney to Perth.

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Specialist in lead gen, ecommerce ROAS and local awareness campaigns across AU.

Quick facts

Managed spend: AUD 50k+ monthly across clients
Platforms: Facebook, Instagram, Messenger, Audience Network
Audience targeting: geo, interest, custom, lookalike
Reporting: weekly dashboards & monthly strategy reviews

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What we do

Full-service Facebook & Instagram ad management: strategy, audience design, creative production, A/B testing, conversion tracking and budget pacing. We focus on measurable outcomes — leads, purchases, store visits.

Campaign strategy & funnel design
Creative concepting & production guidance
Pixel and conversion API setup
Ongoing bid & budget optimisation

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Our process

1. Audit

Review account, audiences, previous creatives

2. Strategy

Funnel, KPIs and test plan

3. Launch

Creative set-up, targeting, QA

4. Optimise

Scale winners, iterate underperformers

Case studies

Retail: +3.6x ROAS

Optimised catalog campaigns and creative permutations for a Melbourne retailer; scaled profitably across Q4.

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Lead gen: 42% lower CPL

Streamlined lead funnel for a professional services firm across Sydney and Brisbane.

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Local awareness: +28% visits

Geo-targeted campaigns for a hospitality group increased foot traffic and bookings.

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Pricing (guideline)

Transparent retainer and % of ad spend options. We recommend a two-month ramp for new accounts to stabilise learning.

Package	Setup	Monthly management	Recommended ad spend
Starter	AUD 1,200	AUD 900	AUD 1,000–5,000
Growth	AUD 2,000	AUD 2,200	AUD 5,000–25,000
Scale	AUD 3,500	AUD 4,500 +	AUD 25,000+

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Performance guarantee

We align KPIs and deliverables upfront. Monthly reviews ensure campaigns stay on track — clear escalation and pause rules included.

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FAQ

Initial signal and learnings appear in 7–14 days; stable performance typically after 6–8 weeks once testing and optimisation cycles complete.

We provide creative briefs and templates and can coordinate production with partners. For many clients we manage in-house copy and simple asset builds.

Yes — we specialise in geo-targeting by state, city and radius around physical locations and can tailor messaging per region.

Alex Morgan

Head of Paid Social — AU

Alex leads ad strategy and performance across Facebook & Instagram, with experience in retail and services verticals in Australia.

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Why Freshdealroute for Facebook Ads in AUS

Local market knowledge and timezone-aligned support
Data-driven testing and clear reporting
Compliance with Australian privacy and ad rules
Flexible engagement models for SMBs and enterprises

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Ready to scale with Facebook & Instagram ads?

Request a tailored proposal with channel recommendations and estimated budgets for Australia.

Request proposal Call +61749286371