Sydney Content Calendar — Template & Guide

A practical seven-day content calendar tailored for Sydney audiences — local events, peak posting times and platform-specific prompts for Instagram, Facebook, LinkedIn and TikTok.

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Quick summary

7-day rotating themes (awareness, product, community, UGC, education)
Best times: Mon 12–2pm, Wed 6–8pm, Fri 9–11am (platform dependent)
Primary channels: Instagram, Facebook, LinkedIn, TikTok

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Audience & local cues

Sydney audiences respond well to local culture, events, and visual storytelling. Use local hashtags, promote nearby partnerships and align posts with notable city events (markets, sport fixtures, public holidays).

City-centric UGC and behind-the-scenes
Short-form video for reach (TikTok & Reels)
LinkedIn for B2B thought leadership and case studies

Discuss audience

Instagram

Focus: Reels (60%), Stories (20%), Grid (20%). Weekly prompts: tip, product demo, client spotlight, local event.

Facebook

Focus: community posts and ads. Use carousel posts for offers and events. Schedule weekday mornings and early evenings.

LinkedIn & TikTok

LinkedIn for long-form success stories and B2B campaigns. TikTok for playful behind-the-scenes and trend-led clips with local hooks.

Ready-to-use weekly templates

Toggle accordions to reveal quick-fill templates and caption starters for each day.

Prompt: Local stat or trend. CTA: Learn more. Caption starter: "Sydney, did you know...?" Hashtag set: #SydneyBusiness #FreshdealrouteAU

Prompt: Short demo video (15–30s). CTA: Book a demo. Caption starter: "See how we..." Include 1 testimonial line.

Prompt: Feature a customer or partner. CTA: Tag us to be featured. Caption starter: "This week we loved..."

Request customised template Usage terms

Sample weekly grid

A compact overview you can copy into any scheduler.

Day	Theme	Format	CTA
Mon	Awareness	Reel / Image	Learn more
Tue	Education	Carousel	Save post
Wed	Product	Video demo	Book
Thu	Team	Story / BTS	DM us
Fri	Community	UGC / Post	Tag us
Sat	Offer	Ad / Post	Shop
Sun	Relax	Short clip	Engage

Tip: Rotate CTAs every two weeks to avoid audience fatigue.

Meet the calendar lead — Jess Carter

Senior strategist specialising in content workflows and calendar optimisation for Australian SMBs. Jess focuses on measurable outcomes and pragmatic content that converts.

Work with Jess Our team

Resources

Local scheduling tips

Use local timezones, promote weekend events mid-week, and combine organic with small-budget boosts for new posts to improve reach.

Visual assets

Need editable templates? Contact us to receive Canva or Figma files ready for your brand.