Audit social channels au x3
Three-channel audit tailored for Australian businesses — Instagram, Facebook and LinkedIn. Quick wins, strategic gaps, and a 30-day action plan.
Who this is for
- Small and medium Australian brands investing in social channels
- Marketing teams wanting an external performance benchmark
- Agencies preparing a channel handover
What the audit covers
We combine qualitative and quantitative review across three channels. The audit examines profile health, content quality, audience fit, organic performance, paid structures and reporting maturity.
- Profile & brand consistency
- Content mix and creative effectiveness
- Audience analysis and growth signals
- Paid media setup and budget allocation
- Reporting and KPI alignment
Methodology
Discovery
Stakeholder briefing, goals and available assets.
Data review
Channel analytics, paid reports and audience metrics.
Creative audit
Performance by format, tone and CTAs.
Deliverables & scope
- Executive summary (PDF)
- Channel scorecards (Instagram / Facebook / LinkedIn)
- Content recommendations and 30-day task list
- Paid media quick fixes and budget suggestions
- Post-audit 30-minute walkthrough call
We tailor depth based on business size—e-commerce, B2B, and local retail each receive specific benchmarks.
Quick facts
| Channels | IG / FB / LI |
|---|---|
| Turnaround | 5–8 business days |
| Format | PDF + slides |
| Price from | AU$1,200 |
Packages (accordion)
Sample findings
Low conversion CTAs
We often see CTAs that don’t match landing page intent — small copy changes yield measurable lifts.
Audience overlap
Significant overlap between FB and IG audiences causing wasted reach — recommend segmented creative.
Reporting gaps
*** unified KPI dashboard — we provide a lean reporting template to reduce weekly manual checks.
FAQs
Do you need account access?
Temporary read-only access to analytics or ad accounts is preferred. We can work from exported reports if required.
Can you audit TikTok instead?
Yes — add-on channel audits available on request.
Will you implement changes?
We provide implementation scopes separately — audits focus on diagnosis and prioritised recommendations.
Payment and invoicing
Invoices issued in AUD. For businesses in Australia we include GST where applicable.
Case snapshot — local retailer (Melbourne)
Result: 38% uplift in qualified website visits after implementing 6 quick wins from our audit: refined CTAs, split-testing hero creative and clearer audience targeting across Facebook and Instagram.
Ready to audit your channels?
Book a short discovery call to scope the audit — we’ll recommend the right package and timeline.